Opening and the Intelligent Personal Hub 00:02:28 After a playful montage of opening-scene clichés, the presenter welcomes viewers to Apple Park. 00:03:34 AI is framed as enabling entirely new experiences that bring your life together with Apple's apps and services. 00:04:23 The ideal intelligent personal hub needs on-device models, a large display, high-quality cameras, all-day battery, and seamless integration. 00:04:59 That hub is the iPhone, and Apple Intelligence runs on-device whenever possible with Private Cloud Compute for heavier tasks.
Introducing iPhone 18 Pro 00:06:44 The next generation of iPhone is teased with the line 'Once you've been to the Moon, where do you go next?' 00:07:32 iPhone 18 Pro and iPhone 18 Pro Max are introduced with advances in intelligence, performance, battery, and camera. 00:08:19 Lilian takes over to explain how iPhone 18 Pro is built around Apple Intelligence and the latest Apple Foundation Models. 00:08:54 Siri AI is unveiled as an entirely new version of Siri that is more personal, productive, and expressive.
Siri AI and Apple Intelligence Features 00:09:30 Siri can read context from Mail and Messages and take action in apps like Stuff and WhatsApp. 00:11:27 New expressive Siri voices and on-device dictation improvements are demonstrated. 00:11:44 Apple Intelligence boosts productivity with Safari Notify Me, Shortcuts automations, and call context in the Phone app. 00:12:33 New camera intelligence features include Clean Up, Extend, and Spatial Reframing tools.
A20 Pro Chip and Thermal Design 00:13:55 The A20 Pro chip is introduced as setting a new bar for mobile computing to power on-device AI. 00:14:41 A new 7-core GPU delivers up to 40% more graphics performance, with 50% more memory bandwidth. 00:16:26 Rich explains the new thermal design, including a next-generation vapor chamber with three times the surface area of iPhone 17 Pro. 00:17:33 The system delivers up to 40% higher sustained performance compared to iPhone 17 Pro.
Battery Life and Variable Aperture Camera 00:18:39 iPhone 18 Pro offers up to 24 hours per charge, and iPhone 18 Pro Max up to 30 hours. 00:20:37 The biggest camera improvement in years arrives: a 48 MP Fusion Main camera with variable aperture. 00:21:24 The six-blade aperture system opens for 50% more light in dark scenes and narrows for greater depth of field. 00:21:58 Maryam joins to explain how intelligent software pairs with the new hardware.
Pro Camera Features and iOS 27 00:23:04 Pro controls bring manual settings like white balance and shutter speed to the camera experience. 00:25:01 Photo authenticity is addressed with SynthID support and Apple Reference Image, which signs photo data at capture. 00:27:04 An upgraded Dynamic Island can now show three live activities at once. 00:27:40 iOS 27 introduces customizable Liquid Glass, faster AirDrop, and iPhone Handoff to use one number across two iPhones.
iPhone 18 Pro Pricing and AirPods 5 00:29:00 iPhone 18 Pro starts at $1,199 and Pro Max at $1,299, with a new 2TB option available. 00:30:59 AirPods 5 are introduced with a redesigned open-ear fit and next-generation Adaptive EQ. 00:32:04 AirPods 5 deliver 50% more noise reduction and now support Live Translation and hands-free Siri AI. 00:33:47 AirPods 5 start at $129, with a $149 model adding on-stem volume control and a wireless charging case.
Apple Watch Health and Fitness Advances 00:36:47 Deidre introduces major health and fitness updates to Apple Watch. 00:37:57 The new Health Sensing System takes background heart rate readings every 5 seconds, 60 times more frequent than before. 00:39:41 A new Readiness experience tells you when to push and when to hold back each morning. 00:41:03 Apple Intelligence-powered health insights and personalized guidance arrive in the Fitness app.
Audio Intelligence on Apple Watch 00:41:51 A new Longevity tab assesses overall health across sleep, movement, and heart health using iPhone and Apple Watch data. 00:44:03 Audio Intelligence is introduced, starting with Sound Recognition for sirens, alarms, and more. 00:44:55 Live Rewind lets you go back 15 seconds and transcribe what was just said. 00:45:44 Siri Recap takes high-level notes of conversations with privacy protections, and the new S11 chip powers it all.
Apple Watch Series 12 and Ultra 4 00:48:03 Apple Watch Series 12 comes in new colors including Dark Bronze, made with 100% recycled aluminum and Ceramic Shield 2. 00:49:11 Apple Watch Ultra 4 gets over two days of battery life and up to 18 hours of workout tracking with full GPS. 00:50:01 Series 12 starts at $399 and Ultra 4 at $799, with pre-orders open today and availability on September 18th. 00:52:11 John recaps the Apple Watch lineup's technology, health sensing, and integration with iPhone.
Introducing the Foldable iPhone Duo 00:53:13 Apple argues that a foldable design is the best way to deliver a larger display that still fits in your pocket. 00:54:49 iPhone Duo is unveiled, with Molly and Steve explaining its design thinking. 00:55:38 A consistent aspect ratio across both displays creates an uninterrupted experience. 00:57:07 iOS 27 adapts to the form factor with side controls, expanded multitasking, and two Home Screen pages at once.
iPhone Duo Displays, Durability, and Software 00:59:38 The 5.4-inch outer display provides 90% of the screen area of iPhone 18 Pro, and Apple Pencil with USB-C support is coming. 01:00:14 Touch ID is integrated into the side button for secure authentication whether closed or open. 01:00:46 iPhone Duo comes in Star White and Night Sky, crafted from Grade 5 titanium with ceramic fiber antenna reinforcement. 01:03:48 StandBy works without charging, and apps like Slack, Detail, and Netflix are optimized for the large screen.
iPhone Duo Engineering, Chip, and Battery 01:05:48 A custom nano-texture finish reduces glare and crease visibility on the folding display. 01:07:47 A20 Pro powers both displays simultaneously, with a direct die-to-thermal design and a C2 modem delivering 5G mmWave support. 01:09:50 Two batteries operate as one, giving up to 31 hours of video playback on the inner display and 44 hours on the outer display. 01:10:07 Fast charging reaches 50% in around 20 minutes and provides up to five hours of video playback from just five minutes.
iPhone Duo Camera and Wrap-Up 01:10:59 The 48 MP Fusion Main camera captures zero shutter lag photos and 2X optical-quality telephoto shots. 01:12:09 Film texture and Center Stage front camera enhance creativity, with the FaceTime camera hidden under the inner display. 01:13:16 Duo Preview, Kid Cue, and Smart Take make it easier to get everyone in the shot. 01:14:24 iPhone Duo pre-orders begin October 16th and it will be available on October 23rd.