Apple Event, September 2026: the 77-minute keynote in 5 minutes

Prices and release dates

U.S. prices as announced. Dates are 2026 unless stated. Sources listed at the bottom of the page.

What was announced

iPhone 18 Pro & iPhone 18 Pro Max

A20 Pro, variable aperture camera, Siri AI

▶ 5:38

• 8:54Siri AI is a rebuilt Siri on Apple Foundation Models: it reads context from Mail and Messages, takes actions inside third-party apps and gets new expressive voices.
• 13:55A20 Pro is built on a 2-nanometer process with a 6-core CPU, a 7-core GPU (up to 40% more graphics performance) and a second Neural Engine, plus 50% more memory bandwidth than A19 Pro.
• 16:26A new vapor chamber has three times the surface area of iPhone 17 Pro's, giving up to 40% higher sustained performance.
• 18:39Battery: up to 24 hours of usage on iPhone 18 Pro and up to 30 hours on Pro Max, with faster wired charging.
• 20:37The 48MP Fusion main camera gets a six-blade variable aperture: it opens for 50% more light in the dark and stops down for more depth of field.
• 25:01Photo authenticity: SynthID support and Apple Reference Image, which signs image data at capture.
• 27:04A smaller Dynamic Island shows up to three Live Activities; iOS 27 adds customizable Liquid Glass, faster AirDrop and iPhone Handoff to run one number on two iPhones.
• 29:00Pricing announced: $1,199 for iPhone 18 Pro, $1,299 for Pro Max, storage from 256GB to a new 2TB tier, in burgundy, glacier, silver and black.

iPhone Duo

Apple's first foldable iPhone

▶ 52:58

• 53:13Apple's pitch: a foldable is the only way to get a much larger display that still fits in a pocket.
• 55:38Both displays share the same aspect ratio, so apps and layouts carry over when you open the phone.
• 57:07iOS 27 adapts to the form factor with side-mounted controls, expanded multitasking and two Home Screen pages side by side.
• 59:387.6-inch inner display; the 5.4-inch outer display gives 90% of iPhone 18 Pro's screen area when closed. Apple Pencil with USB-C support comes later this year.
• 1:00:14Touch ID lives in the side button, so unlocking works the same whether the phone is open or closed.
• 1:00:46Grade 5 titanium polished to a mirror finish, IP68, two colors: star white and night sky.
• 1:05:48A nano-texture finish on the inner display cuts glare and makes the crease far less visible.
• 1:07:47A20 Pro drives both displays; the new C2 modem adds 5G mmWave and N1 handles Wi-Fi 7, Bluetooth 6 and Thread.
• 1:09:50Two batteries behave as one: up to 31 hours of video on the inner display, 44 hours on the outer; 50% charge in about 20 minutes.
• 1:10:5948MP Fusion main camera with 2x optical-quality telephoto; the FaceTime camera hides under the inner display; Duo Preview, Kid Cue and Smart Take use both screens for group shots.
• 1:14:24iPhone Duo starts at $1,999 (or $83.29/month for 24 months), pre-orders open October 16, availability October 23, 28 more countries on October 30.

AirPods 5

Open-ear design with Active Noise Cancellation

▶ 30:59

• 30:59A redesigned open-ear fit with a new multiport acoustic architecture and next-generation Adaptive EQ.
• 32:04Open-ear ANC removes up to 50% more external noise than AirPods 4 with ANC, and AirPods 5 gain Live Translation and hands-free Siri AI.
• 33:47$129 for the standard model; $149 adds a wireless charging case, longer battery life and on-stem volume control. Pre-orders opened today, in stores September 18.

Apple Watch Series 12

Health Sensing System, Readiness, Audio Intelligence

▶ 36:47

• 37:57The Health Sensing System takes background heart-rate readings every five seconds, 60 times more often than before.
• 39:41A new Readiness experience tells you each morning whether to push or hold back; the Health app adds Apple Intelligence-powered insights.
• 41:51A Longevity tab assesses sleep, movement and heart health across iPhone and Apple Watch data.
• 44:03Audio Intelligence: Sound Recognition for sirens and alarms, Live Rewind to replay and transcribe the last 15 seconds, and Siri Recap for conversation notes, all on the new S11 chip.
• 48:03New finishes including Ceramic Shield 2 on aluminum models (60% tougher than the previous Ion-X glass) and a ceramic option in pearl white and night blue.
• 50:01Series 12 starts at $399, pre-orders open today, available September 18.

Apple Watch Ultra 4

Longest battery life on an Apple Watch

▶ 49:11

• 37:57Same Health Sensing System and Audio Intelligence as Series 12, on the S11 chip.
• 49:11Over two days of battery life and up to 18 hours of workout tracking with full-precision GPS.
• 50:01Ultra 4 starts at $799, pre-orders open today, available September 18.

Software and release dates

• 8:54iOS 27 and watchOS 27 release Monday, September 14. Siri AI ships as a beta the same day in English; French, Japanese, Korean, Portuguese and Spanish follow in October.
• 57:07iPhone Duo ships with iOS 27.1.
• 59:38Apple Pencil (USB-C) support for iPhone Duo arrives later this year.

Keynote chapters

1. 0:02Opening and the Intelligent Personal Hub
2. 5:38Introducing iPhone 18 Pro
3. 9:30Siri AI and Apple Intelligence Features
4. 13:38A20 Pro Chip and Thermal Design
5. 17:49Battery Life and Variable Aperture Camera
6. 22:31Pro Camera Features and iOS 27
7. 28:43iPhone 18 Pro Pricing and AirPods 5
8. 35:44Apple Watch Health and Fitness Advances
9. 41:20Audio Intelligence on Apple Watch
10. 47:11Apple Watch Series 12 and Ultra 4
11. 52:58Introducing the Foldable iPhone Duo
12. 59:04iPhone Duo Displays, Durability, and Software
13. 1:05:07iPhone Duo Engineering, Chip, and Battery
14. 1:10:24iPhone Duo Camera and Wrap-Up

Chapters were generated from the keynote transcript. Click any chapter to open the full summary at that moment.

Frequently asked questions

What did Apple announce at the September 2026 event?

Five products: iPhone 18 Pro and iPhone 18 Pro Max, the foldable iPhone Duo, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4, plus iOS 27 and watchOS 27 with the new Siri AI.

How much does iPhone Duo cost and when can I buy it?

iPhone Duo starts at $1,999 (U.S.) with 256GB, 512GB, 1TB and 2TB options. Pre-orders open Friday, October 16 at 5 a.m. PT and it ships Friday, October 23, with 28 more countries on October 30.

What is the iPhone 18 Pro price and release date?

iPhone 18 Pro starts at $1,199 and iPhone 18 Pro Max at $1,299 (U.S.). Pre-orders begin Saturday, September 12 at 5 a.m. PT, with availability on Friday, September 18.

How much are AirPods 5?

$129 for AirPods 5, or $149 for AirPods 5 with Wireless Charging Case, which also adds on-stem volume control and longer battery life. Both are available September 18.

What's new in Apple Watch Series 12 and Ultra 4?

Both get the Health Sensing System (heart-rate readings every five seconds), the Readiness score, a Longevity tab and Audio Intelligence features such as Live Rewind and Siri Recap. Series 12 starts at $399, Ultra 4 at $799, both available September 18.

When do iOS 27 and Siri AI arrive?

iOS 27 and watchOS 27 release on Monday, September 14. Siri AI rolls out the same day as a beta for English, with more languages coming in October.

How was this summary made?

We ran the official keynote through SummarizeVideoToText to get chapters and timestamped key points, then checked every price, date and spec against Apple's press releases from the same day. Each bullet links to the second in the keynote it came from.